Vodafone in United Kingdom Coursework Example | Topics and Well Written Essays - 1250 words

Vodafone in United Kingdom - Coursework ExampleThis research will begin with the statement that Vodafone is presently experiencing many changes in its market (operating environment). imputable to the diversity of the communication service providers the traditional boundaries of the market gift greatly changed. These service providers offer, internet, mobile and broadband services. This change has been enforced and brought about by the evolution of node needs, an intensified competition in service prices from established and the new competitors, new technologies emergence and regulatory pressures. Due to Factors like Diversification, market penetration, product development and market development, Vodafone has undertaken the following marketing strategies. There is Promotions, Price Cuts, development of new products and market development by starting its new organization in new places. For intensity level in marketing, Vodafone operates with different branches across with the worl d with different management. In 1998, the company made a cumulus with Telecom Egypt which enabled it to increase the stake in the country. After that Vodafone in Egypt was owned by Vodafone 55 % and 54 % Telecom Egypt. This made the company to increase is sales because Telecom Egypt assisted in marketing. The chart on a lower floor represents the number of shares owned by Vodafone and Telecom Egypt in Egypt. Through the porters generic system of the business environment, the company has identified the possible ways of achieving a competitive advantage over the competitors.