Consumer behavior Essay Example | Topics and Well Written Essays - 2000 words

Consumer behavior - Essay ExampleIt can be say that the superior level of internet insight in various regions of the world has played a crucial role in creating a demand for products and services of global standards in various markets. It is central to highlight that this demand among the consumers for new products and services has created a platform of unique business opportunities and has in deliver triggered the need for opening up of closed economies (Free, 2010, p. 464). The opening up of economies, along with the smooth integration and penetration of internet in various corners of the world has lead to the formation of a globally connected marketplace, where the geographic barriers ar absent. With the opening up of previously closed economies, many new markets with unique patterns of consumer behaviour and consumer psychology ar emerging from various regions of the world (Hargrove and et.al, 2006, p. 411). It is important to mention that the consumers of at presents dat e are highly tech savvy in nature. ... Social Networking Overview From the sociologic point of view, it can be highlighted that human beings are born with unique friendly needs, which involves interacting and communicating with each other as it helps in the development of psyche or generalized perceptions and feelings (Kendall, 2011, p. 102). Because of the high penetration of technological devices along with the existence of highly digitized nature of randomness content in todays date, people automatically think of social networking as an online fair rather than a traditional offline medium. From the general point of view, it can be said that the social networking today represents a series of virtual platforms which facilitate the process of human interaction and communication of individuals, with their friends, relatives, families and even fans and following located in various corners of the world. It is interesting to state that though the social networking is a part of the s ocial media, which actually represents a very diverse and broad range of platforms which comprises of online blogs, discussion and knowledge forums, podcasting sites, public scene sites like YouTube yet the various social and professional networking sites help the most in sharing and linking up of individuals with their close and important contacts (Jue & et.al, 2010, 44). Because of its ability to connect with people in the easiest and fastest manner, it can be said that the social networking sites has gained the status of a very important marketing tool for organizations who are trying to make known the values of their own products and services to a specific demography of