Sunday, November 10, 2019
A Good Man Is Hard to Find – Summary
A Good Man Is Hard to Find- my Initial reaction to this story was Intrigue. I was hooked from the first paragraph because I could foresee some sort of disaster or problem arising. I thought the story did not fail to entertain me. I really enjoyed reading the story and am interested in reading more stories from this author. Good Country People- I found Good Country People a little harder to follow and I kept losing interest in this story. I liked the previous story A Good Man is Hard to Find because it as intriguing.I think there may have been too much about religion In this story so It lost my Interest. (2) Is the story primarily escape or interpretive? Good Man is Hard to Find-this story is both escape and interpretive. I loved how the story took me to this era and I felt as if I were there to witness the family's run in with the misfit. On the other hand, it is interpretive because there was foreshadowing and symbolism in the story. Good Country People-this story Is more Interpreti ve because as a reader, I was spending ore time Interpreting what was going on as opposed to getting lost In the story and enjoying it. 3) What does the title mean? Are there any double meanings? A Good Man is Hard to Find- This title was tricky for me because before I read the story, I thought it was going to be about a woman who was down on her luck and unlucky with love. I thought I would be able to relate to the story but found the story to be a lot different than I thought. I still am unsure of what the title means and look forward to reading the responses of my classmates to see what their interpretation of the title means. 4) Summarize the plot in 4 or 5 sentences hitting on the following points: a.What happened in the beginning? A grandmother, her son, daughter-in-law, and grandchildren go on a trip even though most of the family members are reluctant to go on the trip. B. What was the rolling action? A cat causes the family to get In an accident In their vehicle while on th eir trip. C. Climax? They run Into a misfit and his friend who are escapees. The misfit talks to the grandmother while her family members are being shot to death. D. Falling action? The grandmother tries to talk the sift out of killing her and calls him her son. . Conclusion? The misfit kills the grandmother at the end of the story. (5) When/Where Is the story set? What clues led you to that conclusion? The story Is set in the South during the early 1 sass. I think this is the setting of the story because of the way the story is written and the way the grandmother talks about the plantations. 6) What Is the nature of the conflict? The conflict occurs from the beginning when the family heads off for their trip. Antagonists at one point or another. (8) How would you classify these characters? Mound or flat) (developing or static) The grandchildren seem to be flat but the grandmother is static. (9) Are symbols used in the story? Symbols used in the story are the misfit, the detour the grandmother wants to take, the grandmothers hat, and the cat that causes the accident. (10) What is the theme? How do you know? I am not religious but I would assume the theme has to deal with religion and God. Now for the story specific questions: ââ¬Å"A Good Man is Hard to Findâ⬠(1) What is the significance of the misfit? The misfit represents a good man gone bad.He was once a good man but something happened in his life to make him a hardened criminal. (2) What does the grandmother consider a ââ¬Å"good manâ⬠? Does she think Bailey is a good man? The grandmother thinks a man is a good man if his values are the same as hers. I think she believes he is a good man because when she talks to him, he seems like his values are the same and then he shoots her and proves her wrong. (3) Why is the ending of this story significant? The ending is significant because it gives the reader insight into what the title of the short story means
Friday, November 8, 2019
French Expressions Using Bouche
French Expressions Using Bouche The French word une bouche literally means any kind of mouth - of a person, an oven, a volcano... - and is also used in many idiomatic expressions. Learn how to say food bills, gourmet, astonished, and more with this list of expressions with bouche. Expressions with Bouche le bouchebouchekiss of life, mouth-to-mouth resuscitationune bouche feugun ââ¬â¹une bouche daà ©rationair vent, inletune bouche de chaleurhot-air ventune bouche dà ©goutmanholeune bouche de mà ©trosubway entranceune bouche dincendiefire hydrantune bouche dune rivià ¨re, une bouche dun fleuvemouth of a riverune bouche inutileunproductive person; just another mouth to feedles bouches inutilesthe non-active, unproductive population; burdens on societyles dà ©penses de bouchefood billsune fine bouchegourmetles provisions de boucheprovisionsbouche bà ©eopen-mouthed, agape, astonishedBouche cousueà ! (informal)Its top secret! Mums the word!dans sa bouche...in his mouth, coming from him, when he says it...Dà ¨s quil ouvre la bouche...Every time he opens his mouth... est dans toutes les bouches.Everyones talking about ...; ... is a household word.Il en a plein la bouche.He can talk of nothing else.Il na que ... la bouche.... is all he ever talks about.Jen ai leau la boucheMy m outh is watering. La và ©rità © sort de la bouche des enfants (proverb)Out of the mouths of babesMotus et bouche cousue! (informal)Mums the word! Dont tell anyone!par sa boucheby ones words, by what one saysTa boucheà ! (familiar)Shut up! Shut your trap!Ta bouche bà ©bà ©Ã ! (familiar)Shut up! Shut your trap!aller de bouche en boucheto be talked, rumored aboutapprendre quelque chose de la bouche de quelquunto hear something from someoneapprendre quelque chose de la bouche mà ªme de quelquunto hear something from someones own lipsavoir 3 bouches nourrirto have 3 mouths to feedavoir la bouche amà ¨reto have a bitter taste in ones mouthavoir la bouche en coeurto simperavoir la bouche en cul-de-pouleto purse ones lipsavoir la bouche fendue jusquaux oreillesto be grinning from ear to earavoir la bouche pà ¢teuseto have a thick-feeling or coated tongueavoir la bouche pleine de ...to be able to talk of nothing but ...avoir la bouche sà ¨cheto have a dry mouthavoir toujours linjure / la critique la boucheto always be ready with an insult / criticismsembrasser bouche que veux-tuto kiss eagerlysembrasser pleine boucheto kiss right on the lipssembrasser sur la boucheto kiss on the lipsà ªtre bouche bà ©eto be open-mouthed, lost in wonder, astonishedà ªtre dans la bouche de tout le mondeto be on everyones lips; to be talked about by everyonesexprimer par la bouche de quelquun dautreto use someone else as ones mouthpiecefaire du bouchebouche quelquunto give someone mouth-to-mouth resuscitationfaire la fine boucheto turn ones nose upfaire la petite boucheto turn ones nose upfermer la bouche quelquunto shut someone upgarder la bouche closeto keep ones mouth shutgarder quelque chose pour la bonne boucheto save the best for lastmettre leau la bouche de quelquunto make someones mouth watermettre un mot dans la bouche de quelquunto put a word into someones mouthne pas ouvrir la boucheto not say a wordouvrir la boucheto speakparler la bouche pleineto talk with ones mouth fullp arler par la bouche de quelquundautreto use someone else as ones mouthpiecepasser de bouche oreilleto be spread by word of mouthpasser de bouche en boucheto be talked, rumored aboutrester bouche bà ©eto remain open-mouthed, lost in wonder, astonishedtourner sept fois sa langue dans sa bouche avant de parlerto think long and hard before speakingse transmettre de bouche oreilleto be spread by word of mouthune bouchà ©emouthful
Wednesday, November 6, 2019
Promotion of Duracell batteries in Kazakhstan
Promotion of Duracell batteries in Kazakhstan Free Online Research Papers The explosion in the use of portable devices and electronic products such as laptops, toys, audio devices, etc. has resulted in a rapidly increasing demand for portable energy sources. However, the market of primary (non-rechargeable) batteries has shrunk over the past decade. This project is about a proposed campaign for encouraging people to use more of the declining product, reminding them of the forgotten need, on the example of the current market leader Duracell brand by Procter Gamble. Primary batteries are most commonly used in portable devices, usually when you do not have the chance to res can be CD, MP3-players, portable TV-sets, toys taken with children to picnics, lamps, and cameras. Our idea is to take out people to places where they need to keep their devices going but do not have an option to re-charge, that means encouraging them to travel to the nature: mountain trips, bike trips far from home, picnics with family, beach trips etc. It has gone out of the habit since people became too busy with their job, not having time to devote to their spirit, health and fun shared together with close people. The campaign will be directed to re-create this trend for country trips. This will be achieved by telling people how attractive are places around Almaty and they shouldnââ¬â¢t miss the opportunity to enjoy the sights on weekends. Competitive Analysis There are 3 major consumer battery brands presented on Kazakhstani market: current market leader Duracell, its closest follower Energizer, and niche player Varta, as well as many other less popular brands. Duracell is widely recognized, top of mind awareness brand. Most of our respondents named Duracell when it was asked to name any consumer battery brand that comes into their mind first. There is also recall connected to Duracellââ¬â¢s advertising, people easily recognize the symbol of Duracell ââ¬â the famous pink bunny. It is also a market leader because it is available at points of sales, which is very important for low-involvement goods. Duracell batteries can be found in all sizes in most supermarkets, unlike its main competitor Energizer. Slogan of Duracell is ââ¬Å"Trusted everywhereâ⬠suggesting that Duracell batteries make all devices work when needed and the range of Duracell application. The previous slogan was ââ¬Å"No battery is stronger longerâ⬠pointing at longer life of the batteries. Generally all the bunny-related ads where directed to express the main message of longevity of work, this is the key benefit of Duracell. Energizerââ¬â¢s current slogan ââ¬Å"Keep goingâ⬠and former slogan Nothing outlasts the Energizer also emphasizes long working hours of the batteries. However, in its advertising campaigns Energizer has stressed high energy of the batteries making it the key benefit of the brand. ââ¬Å"Youââ¬â¢re smarter to fit Varta!â⬠says the slogan of our last competitor. Varta uses ESP suggesting that itââ¬â¢s a battery by experts, something more ââ¬Å"professionalâ⬠. All the three brands share a common POP which is high quality and reliability. Duracell has to follow defensive strategy and increase its share of voice to maintain its leading position on the market. Target Market Analysis Generally, target market for alkaline batteries is both deep and wide. But it is even more. Almost every person is a potential customer for this type of batteries. In this case even segmentation is quite complicated. But it is necessary for creating marketing strategy, so we have to point out several biggest consumer groups. The first is households. Women between 25-50 age old, they keep their houses in order and use batteries for devices we use everyday such as clocks. The second and third groups we want to mention are teenagers and men. These customers differ in the age group, but are same in the purpose of consumption. They use alkaline batteries for high-tech devices. But now this market, that once has been extremely big and profitable, now rapidly decreases. It is concerned with technical progress. Now producers of high-tech devices use other types of batteries, usually rechargeable and often produced by these companies itself. Duracell uses differentiated market coverage. Different products of Duracell brand are targeted to different segments. regular and high-drain segments of the consumer battery market Duracell Copperhead covers broader market, including the general population who need longer-working batteries for majority of devices. Duracell Ultra is designed to fit more energy requiring devices, and therefore the target group is typically younger males. Communication objectives First of all we should define Target Audience. Duracell has different types of battery. The most needed types are AA and AAA series. Significant part of battery users is young generation that listen music by CD of MP3 players. This age starts from 14 years old till 25 even 30 years. Gender difference is doesnââ¬â¢t matter because everybody like music according his or her preference. Duracell is the top mind awareness brand on the World and Kazakhstan battery market. The competitors are: Energizer, Varta and Victory (Chinese battery). This industry is in the decline stage because of increasing use of rechargeable and integral batteries in devices like photo mobile phones, cameras, and players. Also, consumers are getting used to rechargeable batteries while they use laptops and phones, and bring this habit to their MP3 players and cameras. The main goal of Duracell is to raise knowledge, since awareness is already at hand. Battery is daily used, low involvement product. So this product requires product recognition at purchasing place. More products will be recognized better off the company. Because it is a low-involvement good stress should be put on the emotional rather than rational benefit from using the brand. Duracell should use following communication tools: Point-of-purchase promotion TV advertising Printed media in thematically related magazines (e.g. about technology) PR and sponsorship Internet Advertising On Kazakhstani market today Duracell is a stable leader with competitors falling behind dramatically. As it was mentioned before there is already well-established brand awareness, therefore all communication objectives should be supportive, only to maintain the image of the brand and keep itââ¬â¢s recall and recognition level high. 3.0 MARKETING COMMUNICATIONS PLAN 3.1 On a market where Duracell brand is well established it is important to retain its market position. At the same time, Duracell can encourage people to use more batteries by promoting our new campaign, through communication tools. The objective is to increase profit by 15% during in FY 2008. Marketing communications objectives So far Duracell has covered all the levels of the DAGMAR model: category need, awareness, knowledge, attitude, purchase intention, facilitation, purchase, satisfaction and loyalty. It has been a trusted leader for a long time. However, as we detected the market still can be penetrated by returning to the first level and developing category need more. The mission of the campaign is to get consumers to use more primary batteries by encouraging them to take part in activities such as traveling, hiking and camping. Our goal is to remind people of the forgotten use of the batteries ââ¬â whenever you go outside (to the mountains, the beach, forest) you need non-rechargeable batteries vitally to keep all your devices going. 3.3 Positioning Duracellââ¬â¢s positioning is as clear and simple as the product category requires: long life of the batteries. 3.4 Creative and Message Strategy Key message: Duracell serves longer than any other battery and therefore can be trusted whatever direction you go. Slogan: Trusted everywhere Key visual: Emotional appeal should be used in Duracell ads, primarily to attract attention and be liked. 3.5 Marketing Communications Mix PR should be used primarily for the new strategy. 3.6 Media Strategy: Pulsing strategy 3.7 Media schedule (with calculations of effectiveness) (10points) Schedule should include all your tools of communication on all channels of com-on with distribution over the year, month, week and day period. 3.8 Budget (approach, actual calculations) Research Papers on Promotion of Duracell batteries in KazakhstanMarketing of Lifeboy Soap A Unilever ProductAnalysis of Ebay Expanding into AsiaBionic Assembly System: A New Concept of SelfHip-Hop is ArtOpen Architechture a white paperPETSTEL analysis of IndiaInfluences of Socio-Economic Status of Married MalesDefinition of Export QuotasAnalysis Of A Cosmetics AdvertisementThe Project Managment Office System
Sunday, November 3, 2019
SEE ATTACHMENT4L Essay Example | Topics and Well Written Essays - 250 words
SEE ATTACHMENT4L - Essay Example Finally, conflicts with a friend is best resolved using analytical skills to determine the root of the problem, and to eventually compromise, on the basis of the terms agreed upon. What are the barriers to win - win solutions? Win-win solutions mean that the terms and conditions are agreeable and amenable on both parties. The barrier to this type of solution therefore is finding a middle ground which would enable both parties to compromise on an agreement. How do you agree to disagree with someone? Agreeing to disagree with someone entails cognitive skills that would have enabled one to assess the source of conflict on issues being discussed. When the argument being asserted does not conform to oneââ¬â¢s believes, values, and preferences, then; it is best to disagree with the contentions of the other party. Where they effective in resolution? Some of the avoidance tactics, such as deferring the discussion of the issue to future dates is effective, only in terms of preventing exacerbating the conflicting situation. When anger or emotional intensity have subsided, then, both parties could try to resolve the issue using other conflict resolution strategies, such as problem-solving, or compromising, as
Friday, November 1, 2019
Preliminary Outline and Draft Assignment Example | Topics and Well Written Essays - 500 words
Preliminary Outline and Draft - Assignment Example In 10 years to come, approximately 25% of American vehicles will be running on biodiesel. Public health institutions attribute increase in cancer and respiratory complications to pollution from fossil fuels. Undeniably, any alternative fuel that causes less or no pollution would be adopted as a solution to the health impacts of fossil fuels. Recent increase in biodiesel campaigns and consumption is attributed to potential benefits of the fuel. Unlike gasoline, biodiesel is non toxic. Gasoline releases unpleasant fumes upon combustion. On the contrary, biodiesel emit fumes with a pleasant smell, no greenhouse gases and absolute absence of carcinogenic hydrocarbon compounds. Occasionally, air pollutants like carbon dioxide are directly associated with gasoline and other fossil fuels. Carbon dioxide, together with other greenhouse gases causes global warming. Scientific research indicates that global warming will lead to increased desertification, climate change, increased acidity of fresh water and rise in sea levels. Among the identified mitigating factors of global warming include use of less polluting and renewable energy sources like biodiesel. Since biodiesel burns cleanly, it releases negligible amounts of greenhouse gases compared to gasoline. Therefore, biodiesel features as a viable solution to the global warming monster together with other complications related to air pollution. A scientific research exercise will be appropriate in substantiating claims relating to the benefits of biodiesel in addressing issues of air pollution. The research hypothesis asserts that increased use of biodiesel reduces emission of carbon dioxide and air pollution. This hypothesis contains both the dependent and independent variables. A null hypothesis, which contradicts the earlier statement, will be introduced to test the validity and reliability of the alternative hypothesis. Undeniably, biodiesel reduces pollution. However, other sources of pollutants
Wednesday, October 30, 2019
Marketing Essay Example | Topics and Well Written Essays - 2500 words - 12
Marketing - Essay Example Along with glamour and excitement, event planning requires hard work and dynamism. Even this marketing type requires creativity, professionalism and distinction and differs to some extent from marketing of conventional products. XYZ Company, that is analyzed in this essay has been asked to handle the launch of a new brand of PDAs later this year. This essay focuses on highlighting the marketing plan for the events and evaluates and analyzes the marketing mix for the launch. Traditionally event marketing was associated with sponsoring a sports event or an industry conference. The concept of event marketing has undergone change in the recent years. Event marketing is known by other names like experiential marketing, brand experience marketing or live marketing. The purpose of event marketing are also described in the essay and may differ across products or industries but the ultimate goal is to add value to any live event. Importance of event marketing is analyzed. The right event can open the prospectsââ¬â¢ mind to the marketing message. For a well known brand event marketing becomes easy as any kind of advertisement is appropriate. Promoting brands for the youth through competitions or concerts is a popular approach to brand marketing. These help to increase the sales and popularity of the manufacturers. The objective of event marketing is that consumers must have a positive approach to the product and the brand. The launch of the product was also designed in the essay to raise the profile of the XYZ company.
Monday, October 28, 2019
Inhibitor Improves Learning Essay Example for Free
Inhibitor Improves Learning Essay The article is entitled, Peripheral Delivery of a ROCK Inhibitor Improves Learning and Working Memory. Title of the journal the article was published in and date published: This article was published in the journal entitled Behavioral Neuroscience in February 2009. The journal is published by the American Psychological Association. Describe the topic and the experiment conducted. What did they do? The article noted that in related studies, the RhoA/ROCK/Rac pathway is involved in the cognitive processes. Thus, they postulated that if this pathway could be inhibited, learning and memory can be enhanced. The article explained that fasudil has been used in experiments for the treatment of vasospasm and angina but not for learning and memory. Hydroxyfasudil is an active metabolite of fasudil. The study subjects were 27 rats who were 17 months old and 18 months old at the time of actual behavioral testing. Specifically, the study used Fischer-344 male rats who were bred at the aging colony of the National Institute on Aging at Harlan Laboratories (Indianapolis, IN). All the rats were acclimatized before the actual experiment according to IACUC standards and all the procedure done were with the approval of the local IACUC committee. NIH standards were followed. The study was done in Arizona State University. The study grouped the rats into three experimental groups. The first group of rats received saline and was labeled as the ââ¬Å"aged vehicleâ⬠group. The second group received 0. 1875 mg hydroxyfasudil and was labeled as the ââ¬Å"aged low doseâ⬠group. The third group received 0. 3750 mg hydroxyfasudil and was labeled as the ââ¬Å"aged high doseâ⬠group. Of the 27 rats, nine belonged to the ââ¬Å"aged vehicleâ⬠group, another nine rats in the ââ¬Å"aged low doseâ⬠group, and another nine rats in the ââ¬Å"aged high doseâ⬠group. Since hydroxyfasudil has a half-life of around 5-7 hours in humans, the drugs were all administered in the morning before behavior testing was done. All injections were given by subcutaneous injection at the scruff of the neck of the rat. All experimenters who performed the behavioral testing and succeeding dissections of the ratsââ¬â¢ brains were blind to the respective treatment groups of the rats. The behavioral testing used the Water Radial Arm Maze to test working and reference memory, and the Spatial Reference Memory Morris Maze to test for spatial learning and memory. The performance of the rats in these two mazes were compared and used as basis as to whether cognitive functions were enhanced or not with the administration of hydroxyfasudil. Summarize the most important results. What did they find and what does that mean? 4 pts The results of the behavioral testing done using the water radial-arm maze, the ââ¬Å"aged high doseâ⬠group was superior in all measures evaluated: learning index scores for total errors, working memory correct errors, and working memory incorrect errors. Better learning was indicated by having a higher learning index. Aged high doseâ⬠group showed better learning on all three measures. The groupââ¬â¢s learning index when compared to the ââ¬Å"aged vehicleâ⬠group was significantly higher. As for the ââ¬Å"aged low doseâ⬠group, it still had a higher learning index when compared to the ââ¬Å"aged vehicle groupâ⬠but only marginally for the working memory incorrect errors. For the other two m easures, the group still had a higher learning index but no longer marginally, but intermediate between the ââ¬Å"aged high doseâ⬠and ââ¬Å"aged vehicleâ⬠groups suggesting that the relationship may be dose-dependent. Another important result noted was that hydroxyfasudil did not significantly alter spatial reference memory performance in either maze. 5) What implications do these results have for future research? What should they look at next? The implications of study would mean that if hydroxyfasudil can inhibit events that influence cognition, the next step would be to confirm this in result in a larger number of mice or even in rabbits. They should also look into the side effects of hydroxyfasudil and a good start would be to look for the same side effects found in its parent compound which is also being currently studied. ) Does this study reveal anything that could be useful to society (the general population, not science), and if so, what is it? This study showed that if hydroxyfasudil does improve cognitive function by improving spatial learning and memory, then science has found another possible answer to age-related or neurodegenerative-related memory dysfunction. To put it simply, hydroxyfasudil, if safe and effective in improving spatial learning and memory, will help patients who suffer from age-related or neurodegenerative-related memory dysfunction. ) What are some possible confounds or errors that this study should have controlled for, but did not? Essentially, what would make this a better study? In my opinion, this study was a good one with very negligible confounders. One thing that might have made the study better though was the possible side effects of hydroxyfasudil on the short term and also long term. 8) What did you learn that you did not know before? What did you find most interesting? I found that fact that such a drug as hydroxyfasudil being a possible treatment for those suffering from age-related memory dysfunction, fascinating. I did not know this until I read this article. If it is indeed a possible cure, many people all over the world would live a better life in their advanced age since their memory will serve them better and they will depend less on their children and thus, have a less likely chance of being placed in homes just because families have difficulty caring for them.
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